My Story
About Me
20 Years in Digital Marketing—And Still Obsessed With the Why Behind Every Brand
I don’t just optimize websites for rankings — I build content and structures that make your brand appear in AI-generated answers, not disappear behind them.
My approach combines SEO, content strategy, and AI visibility — because today, being “ranked” is no longer enough. You need to be selected.My journey in marketing began almost 20 years ago, in 2006, when I co-founded a small online business with two friends. Back then, the rules of digital marketing were simple: more backlinks meant more traffic. One of my partners was deeply focused on link-building, submitting our site to countless directories day and night. It worked. Within just two months, our tiny startup hit $30,000 in monthly revenue.
But that early success came too fast, too young. The company didn’t last long—and when it dissolved, I was left to figure things out on my own.
I had no formal marketing training. No roadmap. Just curiosity and a willingness to learn—one site at a time. It took years of hands-on experimentation, trial and error, and constant shifts in the digital landscape. But I kept going.
As the internet matured and Google evolved, I began working with small and mid-sized businesses. These companies became my people. I’ve worked with larger corporations too—but I’ve learned that I’m not wired for bureaucracy.
Here’s why:
- I don’t enjoy meetings where people need to be reminded what they’re supposed to do.
- I’m not built for waiting weeks for a decision to move up and down a chain of command.
- And most of all, I care deeply about working directly with the person who started it all—the founder. The one with the dream.
That’s the beauty of working with small businesses. In 99% of the cases, I get to speak directly with the visionary behind the brand. I hear their story. I see what’s at stake. And I bring everything I’ve learned in the last 20 years to help them turn that story into growth.
Who I Help
I work best with small business owners who want results without wasting time. If your business has under 15 employees and you’re doing the hard work yourself, we’re probably a great fit.
You might be:
- A hair salon or beauty studio
- A dental or medical clinic
- A massage or wellness therapist
- A local handyman, electrician, or plumber
- A builder, roofer, or tiler
- A yoga teacher or fitness coach
- A local store or e-commerce seller
- A small creative agency
- A digital solopreneur
- A coach, author, or course creator
- Or someone doing all of it at once—wearing every hat just to keep things running
If you see yourself in this list, know this: I get you. I’ve been there. And I know how to make your digital presence work for you, not the other way around.
What I Bring to the Table
- SEO that actually moves the needle—both local and AI-driven
- Google Business optimization that gets real clients in the door
- Content strategy that blends psychology, storytelling, and visibility
- Video content systems for short-form growth (Reels, Shorts, TikToks)
- WordPress & Divi setups built for clarity, not confusion
- Human + AI collaboration to scale your presence faster
Values That Guide My Work
- Clarity over complexity – You need results, not fluff
- Execution over perfection – Good work, delivered fast, beats “perfect” delayed
- Founder-first mindset – I work with people, not departments
Who I Don’t Work With (And Why)
Over the years, I’ve learned that results—and real collaboration—only happen when there’s mutual alignment in values, speed, and intention. That’s why I choose not to work with:
❌ Large corporations with layered hierarchies
If it takes weeks for a simple decision to move through multiple departments… we’re not a good fit. I move fast, I execute, and I thrive in direct collaboration with decision-makers—usually the founder or someone close to the core mission. Endless meetings and delayed feedback kill momentum. I won’t pretend otherwise.
❌ Dropshipping stores pushing low-quality imports
I don’t support online stores built around reselling generic products from China at inflated prices to unaware customers. In today’s world, most people can access these products directly within days, often at a fraction of the price.
If your business relies on misleading tactics or quick-profit psychology, I’m not your person.
RINA MAR
Just a few more things:
🌳 Trees don’t talk back. That’s why I trust them more than most people.
🧠 I read more than I post.
😬 I’m a control freak (but it works in your favor).
🚫 I hate crowds, fake networking, and loud rooms.
👜 I’ll never understand why people spend €2,000 on a handbag—I’d rather book a month in Bali.
No team. No fluff. Just real strategy, real systems, and roots-deep results.
Ready to Build Something That Actually Works?
If you’re a hands-on business owner looking for a digital partner who understands small teams, real budgets, and big goals—let’s connect.